Linkreservations Inc. (OTC:LRSV), a company providing cannabidiol (CBD) products especially tailored for pets, announces the launch of a new CBD product for horses under its brand, LinkResPet. This new range has been designed to target the specific issues affecting horses and responds to the market demand for equine nutritional health products.
The current surge in natural health and wellness across the pet care section has created several opportunities for new treatments, such as CBD therapies and supplements to come to market. Horse owners, are incredibly involved in their companions’ health, and like more and more pet owners, they are starting to look for natural alternatives to the side-effect ridden drugs.
Back in 2012, The University of Maine published a piece on costs associated with horse ownership. Then, the average cost of owning a horse totaled almost $4,000 a year, with vet bills adding up to over 10% of that amount. Its easy to imagine those prices rocketing in the past seven years, which is why having natural options that prevent and protect horses from further pain and inflammation is something that horse owners are increasingly considering.
Horses have a physiological system called Endocannabinoid System (ECS) which plays a crucial role in regulating body functions and achieving overall homeostasis. CBD targets this system and allows the animal’s body to treat, swiftly and effectively, any issues they might be experiencing. For example, CBD’s anti-inflammatory properties can be used to treat ailments such as equine arthritis, muscle soreness and chronic laminitis.
“Horses are a very demanding animal, both in terms of care and means, so it is no wonder owners do everything they can to keep their horse happy and healthy. This is why I am excited to be able to offer a quality CBD product that will help improve horses’ well-being and overall health,” says Rene Lauritsen, CEO at Linkreservations Inc. “Being such large animals, existing products and supplements for pets such as cats and dogs are too minimal to be truly effective – we have seen this gap in the market and therefore created a specific product that can care for horses with dosages and efficacy that will actually make a difference.”
The CBD products for horses will be available on www.linkrespet.com in the coming weeks.
Last week, American Premium Water Corporation (OTC: HIPH) (“APWC”) announced that its LALPINA CBD will be sold in General Nutrition Center (GNC) (NYSE:GNC) locations. LALPINA CBD will be part of the pilot program the brand participated in last year. LALPINA CBD will be available for sale at two southern California locations; GNC Walnut, CA located at 20687 Amar Road and GNC Rancho Cucamonga, located at 10768 Foothill Boulevard.
Ryan Fishoff, CEO American Premium Water Corporation, commented, “I am thrilled to announce that LALPINA CBD will be available for sale at GNC. This has the potential to be an anchor account for us going forward. These locations are within one of our core target markets (Los Angeles), and am confident that the product will be well received, which should open the door for other locations in the Los Angeles area, all over California, and other states and cities nationwide. I’ve always viewed GNC as the standard for health supplements and nutrition, and I’m pleased that LALPINA CBD will be side by side with other leading nutritional brands and products.”
GNC, one of the world’s largest vendors of health and nutritional products, with over 4600 outlets in the US and 1900 international stores. California is the nation’s largest market for bottled water products according to the Beverage Marketing Company. California has been at the forefront of the cannabis and CBD revolution, leading the country in many policy initiatives. The greater-Los Angeles areas is the largest market in the state, and this pilot program positions LALPINA CBD for distribution in all 102 GNC locations in the southern California region. The product will be delivered to both locations in approximately two weeks.
“Getting placement into GNC is part of the larger wholesale distribution strategy that the Company is anticipating for 2019. The Company is actively working on adding other distribution across big box, chain, grocery, and mom and pop retailers, specifically in our target focus areas (Los Angeles, Las Vegas, New York, Miami). In addition to beverages, the Company’s cosmetics brands (Vanexxe and plant+body Essentials) have also generated significant interest from retailers. With the Company’s existing retail channels from its Gents brand (Bloomingdale’s and Saks Fifth Avenue), there is always the potential to cross distribute, especially in the cosmetics category, which I believe has the potential to equal the beverage market as far CBD opportunity goes. There is a lot of excitement in the market and I look forward to keeping shareholders updated about the Company’s progress in exploiting these channels,” concluded Mr. Fishoff.
About American Premium Water Corp.
American Premium Water (OTC: HIPH) is a diversified luxury consumer products company focused on businesses in the health and beauty and biotech sectors. The company is focused on harnessing the powers of hydrogen and Nano technologies paired with cannabidiol (CBD) to treat health disorders and enhance quality of life. This business model aims to market emerging fashion brands by leveraging classic retail partners and incorporating disruptive blockchain technologies to expand the retail footprint. The company’s portfolio includes the LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com), LALPINA Productions, LALPINA Records, Gents (www.gentsco.com), Worthy, and blockchain platform FashionCoinX (www.FashionCoinX.com).